NURIS — Growth-Hacking for Startups

In 2021, TransforNATION ran the growth-hacking track for startups at NURIS (Research & Innovation System at Nazarbayev University) — one of the country's key hubs for technology entrepreneurship. The year began with a forum in November 2020 that set the agenda, and continued with a series of specialized modules: Creative Marketing (June 2021) and the Qfit growth module (July 2021) for several early-stage teams, including the VuV, VOCA.CC, and RecordoMe projects.

In autumn 2021, the work moved into an Acceleration phase — closer support for selected teams on their path to scaling. Growth-hacking as a content focus — the ability to quickly find and test growth channels on a limited budget — became the distinguishing feature of this cycle of TransforNATION's work with NURIS compared to the more general accelerator programmes of the same year.